Southeastern Trust Partners with Chattanooga Football Club Academy


Southeastern Trust Company is excited to announce its jersey sponsorship with Chattanooga Football Club Academy where its logo will appear on the jerseys of over 700 area soccer players. CFC Academy has been uniting a diverse community, shaping Chattanooga culture, and developing talent continuously since 2012. 

“Southeastern Trust is ‘all in’ on Chattanooga,” says Bart Rolen, chief executive officer of the boutique wealth management firm. “Like CFC Academy, Chattanooga is the place where Southeastern Trust was founded and this is one way for us to support our community. We are committed to excellence in serving our clients and we are proud to be associated with Chattanooga’s premier soccer club.”

CFC Academy was formed due to the rising popularity of soccer in the area accompanying the success of Chattanooga Football Club. Since 2009, CFC has been 7-time conference champs, 4-time NPSL league finalists and are also a NISA Member. CFC has its premier Men’s and Women’s teams, a youth training program of the Chattanooga FC Camps, and the select teams of Chattanooga FC Academy as well as the CFL adult leagues. CFC also gives back to the community through the Chattanooga FC Foundation and its charitable programs CSM and Operation Get Active. Southeastern Trust is proud to sponsor an amazing organization that works hard on so many levels to encourage their participants.

“We care deeply for the welfare of the city and are actively pursuing it through philanthropic efforts, growing small business opportunities, building our entrepreneurial ecosystem, and more,” according to Sheldon Grizzle, CFC Co-Founder and CFC Academy board president. “As a founding group, we asked ourselves from day one, ‘How can we use soccer as a tool to improve Chattanooga and our quality of life?’ We are excited to have this partnership with Southeastern Trust reflecting our shared commitment to serving and improving Chattanooga.”

Southeastern Trust is an independent Tennessee-chartered trust company helping high-net-worth families “design a life well spent.” The firm provides a multi-family office approach and offers services such as trust and estate administration, financial, charitable and estate planning, asset management, and bill pay services. Southeastern Trust is honored to partner with CFC Academy and promote their vision to foster a stronger community in Chattanooga by building relationships through the sport of soccer.

To make an appointment with a financial advisor at Southeastern Trust Company visit us online at or give us a call at (866) 480-3026.

Email Signup

  • This field is for validation purposes and should be left unchanged.


901 Lindsay Street 
Chattanooga, TN 37402


3100 West End Ave Suite 860
Nashville, TN 37203


3290 Northside Parkway NW, Suite 850
Atlanta, GA 30327

Southeastern Trust Logo